To date, there are over 4 million Indian nationals living in the US. Over 2 million Indian expatriates residing in Malaysia alone. In the previous years, the preferred airlines that carry most indian nationals on their annual pilgrimage back to India are of European carriers like Lufthansa, Air France, KLM and British Airways.
(Image Source: Wikipedia)
British Airways have come up with a tear-jerking marketing campaign that speaks about a mothers hope for her son to return to visit her in India, having left home to the US at merely seventeen years of age. The mother in the ad, is seen cooking her son’s favourite dish, which was to be hand delivered by British Airways. What happens next was simple moving:
[youtube id="WPcfJuk1t8s" width="600" height="350"]
Designed and developed by Ogilvy in New York, the campaign garnered over 75,000 views on Youtube in the first couple of days after being posted. And the immediate reaction from Indians around the world on Twitter and Facebook seemed to indicate that the message worked!
Kudos British Airways!