Lenovo, in collaboration with MTV, had launched the “Lenovo-MTV CO:LAB”, an integrated social platform that will enable the most progressive, creative, and talented Millennials from Malaysia to share stories about their communities through music. Winning Millennials will connect and collaborate using their different skill sets in order to showcase their talents through an original MTV music video production relating to the theme of the “Pulse of the World”.
The concept of the six-month platform is to enable Malaysians to connect with like-minded individuals with different artistic skills across:
- DJs
- Vocalists/Instrumentalists
- Film Makers
- Motion Graphic Artists
The winning talents across these four categories are determined by public votes through the “Lenovo-MTV CO:LAB” website and regional mentors.
The platform that will go across TV and online, will be run simultaneously across India, Japan, Singapore, Malaysia, Indonesia, Thailand, and the Philippines.
To help support participants, they’ve assembled a panel of local and regional mentors. Mentors will play an important role throughout the entire campaign, sharing their valuable experience and knowledge in order to guide and inspire country and regional winners. Acclaimed contemporary design and art collective, PHUNK and renowned international DJs, Brendon P (The DJ Dispensary) and Matty Wainwright (The DJ Dispensary) will act as regional mentors throughout the campaign, as the public vote for their favourite talent.
A full-scale promotional campaign will be run by Lenovo and MTV throughout this collaboration, which will culminate in MTV airing the final music video as a showcase of the winners’ talents for a period of eight weeks in Malaysia.
In addition to having access to mentors, attending a five-day workshop and being part of a regional promotional campaign, regional finalists will also have the opportunity to be profiled in local and regional media.
For more information about Lenovo-MTV CO:LAB contest mechanics and official rules, hit up their website.