Do you believe in magic? We definitely do.
Japanese fashion retailer Uniqlo announced that it will team up with Disney Consumer Products for “Magic For All”, a global collaboration that will add a touch of Disney enchantment, Marvel action, Star Wars adventure, and Pixar creativity to everyday Uniqlo LifeWear fashions. The unique initiative will also introduce innovative new products, pop-up displays, as well as in-store and online customer experiences.
Tadashi Yanai, Chairman, President and CEO of Fast Retailing Co., Ltd., said in a statement:
We want to help everyone’s dreams come true. I am thrilled at this opportunity to collaborate with Disney Consumer Products to lead the way in retail innovation. I look forward to bringing together LifeWear and the magic, excitement and adventure of Disney, Marvel, Star Wars and Pixar to deliver enjoyment to customers all around the world through our products, customer service and shopping experience.
Uniqlo has been collaborating with Disney Consumer Products since 2009. To the delight of customers worldwide, the company launched its first collection of UTs (Uniqlo T-shirts) featuring iconic and treasured Disney characters, Mickey Mouse and Minnie Mouse.
This fall, the popular fashion retailer will extend its collaboration beyond UT and sweat parka lines by introducing the new LifeWear items. Ultra Light Down, Fleece, flannel shirts, umbrellas, and plush toys are among the products that will be introduced. Other offerings featuring Mickey Mouse and Minnie Mouse will expand to include popular characters from Star Wars, Pixar Animation Studios’ “Toy Story“, Marvel’s “Avengers“, and Disney’s “Frozen“.
“Magic For All” will be shown at D23 EXPO, The Ultimate Disney Fan Event, which will take place in Anaheim, California from 14th -16th August 2015. Uniqlo will have a pop-up store and unveil its first range of “Magic For All” products, including a series of exclusive UTs, Ultra Light Down jackets and sweatshirts, as well as a limited edition UT featuring art by John Lasseter, Chief Creative Officer (CCO) of Disney and Pixar Animation Studios. The special Mickey Plush toys made from soft Uniqlo fabrics such as fleece and flannel will also be unveiled.
As Uniqlo is the official clothing partner of D23, the Disney staff will be provided with UTs, polo shirts, and jackets designed specifically for the event.
Meanwhile, fans of Uniqlo and interested shoppers will be able to experience the world of “Magic For All” for the first time with the launch of a concept store in Shanghai at the end of September. The store, which is currently under construction, will occupy the 5th floor of the 5-storey Uniqlo Shanghai Global Flagship Store, which is Uniqlo’s largest store worldwide.
If you’re not planning to visit Shanghai anytime soon, that’s fine.
Global flagship and large-format stores around the world will also offer these Disney, Marvel, and Star Wars-themed products through newly created “Magic For All” sections. In spring 2016, Uniqlo will also open its first store in the U.S. southeast, at Disney Springs in Lake Buena Vista, Florida. This flagship store will house the brand’s assortment of “Magic For All” offerings for men, women and children in a setting that captures the fantasy and magic of Disney.
We don’t know about you, but we can’t wait to make magic every day with Uniqlo and Disney already! Stay tuned for more information 