Glenfiddich, the World’s Most Awarded Single Malt Scotch Whisky, brought a chance-of-a-lifetime experience to Kuala Lumpur from 27th – 30th May 2015 at Carcosa Seri Negara, offering Malaysians a rare behind-the-scenes look into what goes on at one of the world’s most reputable single malt distilleries.
Dubbed “The Valley of the Deer”, it was the first-ever interactive Scotch whisky distillery tour in Malaysia.
With a growing demand for quality single malts and sophisticated whisky palates among consumers in Malaysia, the country is an important market for Glenfiddich. Coupled with the fact that Glenfiddich’s signature flavours pair beautifully with the lively and complex characteristics of Malaysian food, the country was a natural choice for the next leg of the experience.
The second instalment in Asia since the inaugural tour in Bangkok last year, this year’s showcase took place at a site with heritage and history that is as rich as the brand’s. It promised to be a bigger and better experience, with some twists and improvements to immerse guests further in the distillery experience.
And boy did it live up to that promise!
Matthew Fergusson-Stewart, Regional Brand Ambassador for Glenfiddich said:
Given Malaysia’s growing appreciation for quality and craftsmanship, we hope The Valley of the Deer will be well received by fans of Glenfiddich and single malt alike. We want to create an educational opportunity for whisky lovers to develop a thorough understanding of our range and the rare skills that go into creating this exceptional single malt.
While producing Scotch is an arduous process, creating Glenfiddich with its high standards of craftsmanship, is an art of its own altogether.
At each stage, Malt Master Brian Kinsman ensures that the liquid meets the highest industry standards. Only the right combination of weather, land, water and aging can create the flavour that is distinct to the Glenfiddich range.
This includes carefully selected malted barley and water drawn from the Robbie Dhu spring, a source of soft Scottish spring water.
Fergusson-Stewart added:
Glenfiddich believes in inspiring people by nurturing an attitude of self-belief and championing the pioneering spirit in ground-breaking ways. These values we apply to our work have definitely played a role in forming the reputation Glenfiddich has garnered since we began producing our single malts commercially in 1963.
The Valley of the Deer took guests on an interactive journey that showcases the making of each cask of Glenfiddich single malt whisky. Through the expert guidance of Ian Millar, Glenfiddich Global Brand Ambassador, and Fergusson-Stewart himself, guests experiences an average working day at Glenfiddich’s Dufftown distillery.
They were also introduced to the various equipment involved in the distillation process and witness the perfected trade of coopering the barrels used to age Glenfiddich’s fine whisky.
Of course, a visit to the distillery would not be complete without sampling the finished product.
When all the various elements are combined, “The Valley of the Deer” presented an eventful affair for whisky lovers to experience the “World’s Most Awarded Single Malt Scotch Whisky” and the magic that goes into creating “the best dram in the valley”.
William Grant & Sons, Ltd. is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1886. Today, the luxury spirits company is run by the 5th generation of his family and distils some of the world’s leading brands of Scotch whisky, including the world’s favourite single malt Glenfiddich, The Balvenie range of handcrafted single malts and the world’s third largest blended Scotch Grant’s as well as other iconic spirits brands such as Hendrick’s Gin, Sailor Jerry, Milagro Tequila and, most recently, Tullamore Dew Irish Whiskey.
For more information on William Grant & Sons and their brands, hit up their website.