A true superstar knows the importance of individuality.
It’s not about following the pack, or telling someone else what to wear. You cannot impose a style on a superstar – nor a trend, or a colour. This is the ethos behind the adidas Originals Supercolor release, which sees the iconic Superstar silhouette transformed via a spectrum of 50 different colourways.
Pharrell Williams knows that the most empowering thing you can give a superstar is the freedom of expression. In collaboration with the creative and entertainer, the adidas Originals Supercolor Superstar pack offers a choice like never before.
Upon the release, Pharrell said:
The Superstar is such an iconic shoe and one that has lasted for such a long time, so I felt maybe I would do something I hadn’t seen before. I chose 50 different colors of Superstars – tone on tones. When you do 50 colors scattered all over the world, the natural thing is to connect with people – that excites me.
He added:
Supercolor is a celebration of equality through diversity. With 50 colours of the Superstar, everybody will be able to select his or her colour. It is more diverse than any pack ever before and therefore it is more individual than any pack ever before With every shoe treated exactly the same, all colours are equal. No matter what colour you choose, you can be part of Supercolor. Choose your colour.
Done in premium leather, the Superstar Supercolor will be available in Kuala Lumpur from 20th March 2015 onwards in 11 color variants
It retails at RM350 a pair at the following adidas Originals Concept Stores:
- adidas Originals Midvalley (Ground Floor)
- adidas Originals Pavilion (Level 4)
- adidas Originals KLCC (Level 3)
- adidas Originals Berjaya Times Square (Ground Floor)
- adidas Originals Sunway Pyramid (Ground Floor)
- adidas Originals 1 Borneo
More color variants are available online at shop.adidas.com.my