AirAsia, the world’s best low-cost airline for 6 consecutive years unveiled its latest aircraft livery featuring LINE colours and characters such as Brown, James, Cony, Leonard, Sally, Boss, Jessica and Edward at a fun-filled press conference. Spencer Lee, Head of Commercial AirAsia Berhad and EJ Lee, Senior Vice President of LINE Plus Corporation were present to reveal this exclusive aircraft livery to media and bloggers from Malaysia, Thailand, and Singapore.
Unlike other aircraft liveries, the LINE aircraft’s interior will also be decked with LINE characters. The Airbus A320 will be servicing AirAsia routes from all across the region spanning over 22 countries.
Spencer Lee commented:
AirAsia joined LINE in August this year and thus far we have reached 13.4 million followers. We are pleased to take the LINE characters to the skies and bring them to great cities throughout Asia within our vast network. We are excited to further build and extend our partnership with LINE, a world’s leading mobile messaging company that shares our values and vision. LINE has changed the way people use instant messaging with its innovative offerings. While at AirAsia, we have been the trailblazers of innovation, especially on the digital front.
In celebration of the LINE Livery, AirAsia rewarded all LINE & AirAsia LINE friends with an exclusive promotion with fares from as low as RM39 one way to exciting destinations such as Nanning, Johor Bahru, Lombok, Siem Reap and many more from 21st – 23rd November 2014, with travelling period from 5th January – 30th April 2015. Every booking made during this promotion period along with 20kg baggage was rewarded with double BIG Points.
In conjunction with the launch of AirAsia’s second set of stickers on 25th November 2014, AirAsia will be kicking off with a social media AIRASIA LINE-Lookalike contest! Fans will have to submit their lookalike photos that resemble the AirAsia LINE stickers in action, along with the hashtag #AirAsiaLINE on Instagram from 25th November – 7th December 2014. The best 50 lookalike photo entries will receive a pair of exclusive LINE character dolls. Participants will be required to follow AirAsia on LINE and download the set of stickers to enter this contest.
To get the access to future promotions, fans need to follow AirAsia’s LINE official account (LINE ID: AirAsia).
For more information on AirAsia’s latest promotions and activities, hit the up via Twitter or their Facebook page.