Guinness® inspires everyone to wipe the slate clean this Christmas!
It’s the season to be jolly and this time around, Guinness wants to inspire its fans and loyal consumers to be bold by stepping up to start 2015 afresh! This year, the Guinness Christmas Bold Confessions campaign encourages consumers to confess to something, to own up to something they’ve done or to let people in on a dirty little secret about themselves.
Bold Confessions Booth
Fans and loyal consumers will get the opportunity to record their confessions in the Guinness Bold Confessions Booth, which will be visiting outlets around Klang Valley in November and December. Consumers who are bold enough to step inside the booth to fess up in time for the New Year will be rewarded with vouchers for free pints of Guinness. These bold souls will also stand a chance to win an invite to the exclusive ‘Guilty As Charged’ Year-End party.
Those using the Bold Confessions Booth will also get to watch some of the country’s favourite personalities join in the year-end fun with their Bold Confessions. These personalities include Kyoto Protocol, Paper Plane Pursuit frontman John O, and comedian Prakash Daniel.
(L-R): Julie Kuan, Brand Manager Team Guinness Malaysia; Lim Ju Lee, Senior Brand Manager Team Guinness Malaysia; Bruce Dallas, Marketing Director of Guinness Anchor Berhad; Fiona Huang, Brand Executive Team Guinness Malaysia; Chan Wuei Yunn, Assistant Brand Manager, Team Guinness Malaysia
Speaking at the launch, Guinness Anchor Berhad (GAB) Marketing Director Bruce Dallas, explained the thinking behind the campaign,
“As the year draws to a close, thoughts turn to all that has happened over the last 12 months, and ahead to resolutions for the new one. Most of us have done something in the past year to which we’d like to confess and get it off our chest, whether it’s not using that expensive gym membership or admitting a guilty pleasure.
But it’s also a time of year when we like to celebrate and have fun, and that’s what these confessions are – it’s a chance to celebrate who you really are, in a light-hearted and guilt-free way. At GUINNESS® we are all about making bold choices, inspiring our consumers to take a step forward and prove that they are Made of More. With our exciting new Christmas campaign, we’re challenging our consumers to stand up, ‘fess up in our Bold Confessions Booth, and be rewarded for their boldness.”
Bruce Dallas, Marketing Director of GAB at the Bold Confessions Booth
Apart from confessing in the Guinness Bold Confessions Booth, social media users can also confess from the comfort of their own homes by recording their video confession and posting in on Instagram using the hashtag #BoldConfessions and tagging @GuinnessMY.
To find out where you can catch the GUINNESS® Bold Confessions Booth this Christmas, log on to the Guinness Facebook page.