Not only is Strongbow, a dry cider produced by H.P. Bulmer in England since 1962, the world’s leading cider, it’s also the highest selling cider in Australia, and the second highest selling cider in North America. In 2011, Strongbow Gold, produced in Belgium, was launched across Europe in response to cider’s growing popularity on the continent. It was around the same time that the Strongbow cider quickly gained popularity in our part of the world when the drink was introduced to Malaysia. You might recognise the bottle of Strongbow Original just about anywhere!
However, innovation is a key factor in cider’s present and expected growth. After all, they’ve always said that the best things in life come in threes 
As the old adage goes, the Rule of Three suggests that things that come in threes are inherently funnier, more satisfying, and more effective than other numbers of things. The Latin phrase, omne trium perfectum conveys that everything which comes in threes is perfect. From literary compositions to scientific principles, a series of three often has a ring to it: three cheers, three wishes, three laws of motion, and the like. And as such, standing out in this class of triads, Strongbow will unveil not one, not two, but 3 new exciting variants in Malaysia that add colour, dynamism and freshness to the palate.
Oh, we wonder what are these new variants though. Could it be the Strongbow Dark Fruit? Perhaps the Strongbow Pear?
We can’t wait to find out!
Strongbow is slated to launch its new variants on 12th Nov (Wednesday) and we’ll be updating live from the launch so don’t forget to follow us on Twitter and Instagram!
For more information, visit Strongbow’s website.