Johnnie Walker® delivered a night to remember last Friday with its first “Make It Black” pillar event that evoked the true spirit of Johnnie Walker® Black Label®. The party which took place at One City Subang Jaya, was a celebration of the bold, intense flavours of the iconic blend brought to life through a series of exhilarating performances by local talents.
Apart from it’s gorgeous venue and beautiful set up, the party also featured a Johnnie Walker® graffiti wall which captured the vibrant new personality of Johnnie Walker® Black Label®. The night kicked off with Hansen Lee, Jeremy Teo and Joey G taking guests through the history and journey of Johnnie Walker® since its grocery store beginning, leading up to its evolution into an edgier, bolder personality through the “Make It Black” campaign. The performance recapped the courageous spirit of founder John Walker when he first created the iconic whisky, serving as an inspiring tribute to the brand’s heritage.
DJ Joey G and DJ Ken mastered the decks, leading the night into an explosion of entertainment. Smoothly blending together different decades and genres of music ranging from 80’s rock to the indie dance music of today, the DJs set a new soundtrack to Johnnie Walker® Black Label®. Of course, it wouldn’t be a party nor a performance without dancers! The musical extravaganza was completed by several dance numbers including one by Malaysia’s famous dance crew, Katoon Network, as well as a 12 strong female dance group, with choreography by Cecilia Yong, winner of “So You Think You Can Dance Malaysia Season 2″. Guests were also treated to an epic rock battle as guitarists Leonard Chua and Kelvyn Yeang, and drummer Nehe Ting took to the stage, performing an electrifying set against a dramatic backdrop of pyrotechnics.
Natalie Harley, Senior Brand Manager of JOHNNIE WALKER® Malaysia commented:
“Having been inspired by our own consumers of Generation Y, we wanted to deliver a new and unforgettable experience to our fans, in turn, encouraging them to express their individuality the way we have expressed the bold intensity of JOHNNIE WALKER® BLACK LABEL®. The MAKE IT BLACK event serves as a significant milestone for the brand here in Malaysia as it continues to progress and solidify its status as the world’s no.1 Scotch whisky brand.”
Check out the gallery below for more pictures from the party.
To stay updated on the latest news and happenings on the “Make It Black” campaign, visit the official Johnnie Walker® Malaysia Facebook page.