After being forced to depart from K-Pop idol girl group SNSD Girls’ Generation, Jessica Jung is set to dominate the fashion industry with her newly launched fashion line “BLANC & ECLARE”.
The new fashion line “BLANC & ECLARE” came as a shocking announcement as her former agency, SM Entertainment and the members have previously requested her to choose between quitting her fashion business or quitting the group.
As a result, it has been one-sidedly decided that Jessica will leave the group even though Jessica has explained in an official statement that her fashion line is just a side business and she had previously asked for support from SM’s CEO and the group members.
Formerly known as “BLANC”, the new fashion line is described as the next step in the maturation of the brand. The BLANC Group described that this new phase of their brand is part of their support to the founder and head designer Jessica’s “rebirth”. The name “ECARE” derives from the Latin root, Clara, that expresses clarity and brightness.
Following the successful launch of their premier collection, the expansion of her business and growth trajectory helped the brand to reach out more to the global audience through the fresh, modern classic designs of “BLANC & ECLARE”. After partnering with Lane Crawford, Puyi Optical, and Glasstique, the BLANC Group announced that new collections and partnership projects will be introduced in the upcoming weeks by unveiling Jessica’s vision for the new fashion line.
In a statement, Jessica said:
Although the unveiling of ECLARE was sooner than expected, I am proud to be taking BLANC & ECLARE to the next level. I am humbled by the overwhelming support this brand has received and I assure you that we will be diligent as we continually look to evolve and innovate.
As the brand has set their eyes on the global audience, BLANC Group will be moving the global headquarters from Hong Kong to New York. It seems like Jessica is putting all her efforts to grow her business despite all the mess between her and SM Entertainment.
What do you think of her business expansion? Will you support her after being kicked out from the group? Let us know in the comments box below!
(Source / Featured image)