The new Absolut Karnival bottle design by Marvel artist Rafael Grampá embodies the transformative spirit of the Brazilian Carnival.
Absolut recently announced the arrival of Absolut Karnival, a passion fruit and orange blossom-flavoured limited edition offering, during a carnival themed evening at The View @ G Tower, Kuala Lumpur. Featuring artwork by Brazilian graphic novel artist and writer Rafael Grampá, who is world-renowned for his Marvel work, the bottle manages to completely capture the transformative energy or a carnival — fun, colourful and full of life!
At the Absolut Karnival party, guests, celebrities and lovers of Absolut were treated to a night filled with lively and authentic carnival performances, including carnival dancers and capoeira performers. The night truly embodied a celebration of a carnival as The View was transformed into a colourful, festive and carnival filled atmosphere.
Apart from that, all those present also indulged in limited edition carnival inspired cocktails and canapés throughout the evening. Specially crafted by Absolut, the Absolut Karnival cocktail menu showcased the different elements and personality of each Karnival character.
Celebrating freedom, the ‘Karnival Mojito’ was inspired by Freedom Knight. The drink featured a combination of the passion fruit and blossom orange base of Absolut Karnival with refreshing mint and lime notes which was simply refreshing. The ‘Pin-Up’ on the other hand celebrated the union and life which was expressed through the signature notes of vanilla, combined with zesty tinges of the pineapple and citrus base of Absolut Karnival.
Paper Plane Pursuit rocking it up at the launch
The ‘Free Spirited’ cocktail which was our favourite, was inspired by the character ‘Young Spirit’. It celebrates the young spirit within everyone and is expressed through a unique marriage of 5 different citrus notes; lime, lemon, orange, orange blossom and passion fruit − topped off with guava, resulting in a refreshing blend that will awake the young spirit within us all.
Perfectly capturing the essence of its character Smooth Gentleman, ‘Latin Passion’ celebrates the kindness of the carnival, and is shown through a light and airy mix of pomegranate juice with the passion fruit and blossom orange base of Absolut Karnival. Lastly, an inspiration from the ‘Happy Griffon’, the ‘Parade of Passion’, was a delicious concoction with tart notes of apples, citrus notes of pomegranates paired with the Absolut Karnival was a symbol of friendship, joy and courage.
This lucky draw winner takes home a bit of the Karnival spirit with him
Now if you weren’t at Absolut Karnival party, fret not as Absolut gives you more reason to party ‘Karnival’ style this month. Absolut fans stand a chance to win a trip to Phuket when they share their Karnival moment on Facebook or Instagram with the hashtag #KarnivalEverywhere! All you need to do is upload their Karnival moment on Instagram or Facebook with the hashtag #KarnivalEverywhere and you’re all set! Double your chances of winning by capturing your Karnival moment at the Absolut brand store in KLIA.
Check out the gallery below for more pictures from the Absolut Karnival party
Get your hands on this exclusive limited edition bottles, Absolut Karnival, at the Absolut Brand Store in KLIA. More information can be obtained here.