Size doesn’t matter? Guinness Anchor Berhad proves otherwise.
Malaysia’s Biggest Mug as endorsed by the Malaysia Book of Records
Proving that size matters, Guinness Anchor Berhad sets the record straight with Malaysia’s Biggest Mug in conjunction with Oktoberfest 2014. Rumours of something big awaiting the public spread like wildfire a couple of weeks before the Guinness Anchor Berhad’s Oktoberfest launch, creating a buzz of curiosity amongst fans and consumers.
All curiosity of the loyal consumers and fans of Guinness Anchor Berhad were laid to rest when the brewery revealed Malaysia’s Biggest Mug at the launch of everyone’s favourite annual beer festival. Standing tall at 2.6 metres high and 1.72 metres wide, the humongous replica of the company’s renowned Oktoberfest 2014 promotional mug, set a new record that was endorsed by The Malaysia Book of Records at the event.
L-R_ Sales Director of GAB, Mr Thum Chee Yuen, Head of Trade Marketing, Mr Ties Van Rappard, Managing Director of GAB, Mr Hans Essaadi and Marketing Director of GAB, Mr Bruce Dallas
Managing director of Guinness Anchor Berhad, Hans Essaadi said: “Oktoberfest is a popular festival that many look forward to annually. And so this year, we decided we are going to commemorate it in a big, extraordinary way; hence the grandeur you see before you. This feat definitely has been a rewarding challenge especially now that we’ve set a new record in The Malaysia Book of Records.
“Having organised the festival successfully for six years, this is an undeniably proud moment for us here at GAB. We are thrilled to bring you a bigger and better Oktoberfest celebration this 2014. Look out for Malaysia’s Biggest Mug as it travels across the country next month,” he said at the launch held at the brewery’s tavern.
L-R_ Sales Director of GAB, Mr Thum Chee Yuen, Head of Trade Marketing, Mr Ties Van Rappard, Managing Director of GAB, Mr Hans Essaadi and Marketing Director of GAB, Mr Bruce Dallas
Guests at the media launch were given a preview to what can be expected throughout the month of October as they were treated to a popular German fare, entertained by the traditional Oompah band, took part in beer stein race, and were fascinated by magic tricks.
Made out of fibre glass, it took about a month to complete the Biggest Mug. The Biggest Mug, which can actually hold liquid, will be moving across peninsular so fans can have a closer look at it and partake in Malaysia’s Biggest Mug “Guess the Litre” challenge. The top 5 participants who provide the correct or closest estimated volume of liquid the mug can hold, wins a year’s supply of Tiger Beer.
Be sure to note the following dates and locations of Malaysia’s Biggest Mug:
- October 2nd: Festival Walk, Ipoh
- October 3rd and 4th: Setia Walk, Puchong and Auto City, Penang
- October 10th and 11th: Scott Garden, PJ and Upper Penang Road
- October 16th: Desa Sri Hartamas
- October 17th and 18th: Changkat Bukit Bintang and Jonker Street, Malacca
- October 24th and 25th: Sunway Giza, PJ and Sutera Mall, Johor Bharu
Now if you want to get your hands on the hand-held version of the Guinness Anchor Berhad Oktoberfest mug, you can. Available in two designs, all you have to do is collect or buy four pints or two jugs or two buckets or a tower of either of the participating brands — Tiger, Guinness, Anchor, Heineken, Kilkenny, Kirin, Smirnoff, Strongbow, and Paulaner for one Oktoberfest mug.