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Hype’s Now Playing: Taylor Swift – Shake It Off

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Taylor Swift has not only just revealed a new single but also details of her new album? Oh, what?

Hours ago, the country superstar surprised the world with not only a new album title (1989), cover artwork, and release date, but also the first single off the upcoming album and a video of the new campaign as well. All in the span of half an hour. Yup, trust Tay Tay to not give her fans time to breathe. And pull a Beyonce, while she’s at it!

Taylor Swift 1989

The new single, titled, “Shake It Off”, is not the average country pop song that one would expect from her. In fact, the Grammy-winning country darling has abandoned her guitar altogether and instead, donned on her best 80s-esque pop superstar swag for the song! “Shake It Off” was crafted by super producers Max Martin and Shellback, both of whom have worked with Swift before on hits like “We Are Never Ever Getting Back Together” and “I Knew You Were Trouble”. With that in mind, it’s no surprise that the song was both catchy and sharp (in terms of lyrics).

Taylor sings an ode to not caring about the “haters” or about what anyone says about you. It’s quite literally her most honest reaction to her haters, with lyrics that say:

I stay up too late, got nothing in my brain
That’s what people say, that’s what people say
I go on too many dates, but I can’t make them stay
At least that’s what people say, that’s what people say

But I keep cruising, can’t stop, won’t stop moving
It’s like I got this music in my body and it’s gonna be alright

Cause the players gonna play, play, play, play, play
And the haters gonna hate, hate, hate, hate, hate
Baby, I’m just gonna shake, shake, shake, shake, shake
I shake it off, Ishake it off
Heartbreakers gonna break, break, break, break, break
And the fakers gonna fake, fake, fake, fake, fake
Baby, I’m just gonna shake, shake, shake, shake, shake
I shake it off, I shake it off

We’d also like to add that we love the music video, which was directed by industry veteran Mark Romanek (of Michael and Janet Jackson’s “Scream” fame). See if you can pick out some of the references to your other favourite artistes e.g. Gwen Stefani, Fergie (of the Black Eyed Peas), Skrillex, to say the least.

Watch it here:

On top of a group of professional ballerinas and break-dancers, the video also features a handful of very lucky Swifties that were picked from social media, dancing their hearts out. Aww. Isn’t it such a Tay Tay thing to do, to include her fans?

The album will be released on 27th October and will be available for pre-order tonight on iTunes.


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