adidas Originals are ‘all-in’ for collaborations with famous artists, both young and legendary. This time, hip-hop masters Run DMC team up with A-Trak for the latest campaign from adidas Originals. Uniting for the latest “Unite All Originals” piece, the New York-set video features Joseph “Run” Simmons and Darryl “DMC” McDaniels as the players in an interactive music video set to an A-Trak beat.
Using everything from voice commands to a variety of visual effects, viewers can customize the video and even trigger special effects and animations. Looks pretty cool, so check it:
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You have gotta get your hands-on experience of the ‘Unite‘ campaign. We did, and we’re loving it!