Within a week of the launch of the 15th series of the adidas King Of The Road Run, adidas Malaysia has officially closed it’s registration today with exactly 11,000 participants set for the run scheduled to flag off on October 20th. The running event will once again be held on the NPE Highway over a 16.8KM and 10KM stretch.
The adidas King Of The Road 2013 is part of an international event conceptually organized by adidas across five South East Asian countries. This year’s run will also see Malaysia as the final leg and host of the adidas King Of The Road Southeast Asia 2013, which will see the reigning champions from Philippines, Singapore, Thailand, Indonesia and Malaysia competing to be crowned this year’s Regional adidas King of the Road. The race will mark the third run held on the NPE Highway by popular demand from participants. The adidas King Of The Road 2013 is also in celebration of the smart partnership between adidas Malaysia and IJM and in support of IJM’s 30th anniversary.
“Each year we have increased the number of spaces for participants. In 2011 we had 8,800 runners and by popular demand we have increased to 11,000 this year. This proves that running is indeed fast becoming a very popular recreational sport among Malaysians. We are excited to be having the adidas King Of The Road 2013 with those that have been running with us and to newcomers this year as well”
Bryan Gee, Brand Manager – adidas Malaysia
The 2013 edition run will debut a special junior category, with a distance of 10 km for school between the ages of 15 – 17 years old. The event, opened to participants aged 15 years and above across two categories – the National category (Men/Women) is catered to local runners (Malaysians and Permanent Residents) and the International category (Men/Women) for international participants.
Runners will again enjoy a unique running experience on the NPE Highway which will be exclusively closed to all traffic from 5.30 a.m. to 10.30 a.m. The run consists of two distances targeted to everyone who likes to run. The first is a unique 16.8km route for more serious runners, and the second a 10km route suited more for the social runner.
The theme for this year’s race is ‘Boost your run’, inspired by the latest adidas BOOST™ foam innovation which has revolutionized the running world with its debut in the market earlier this year. The new adidas BOOST™ range features groundbreaking cushioning technology, which provides the highest energy return in the running industry.
The highly anticipated regional run of the year is supported by the Ministry of Works, Polis Diraja Malaysia, Malaysian Highway Authority and IJM with official partners New Pantai Expressway and official venue sponsor Sunway Pyramid – the country’s first themed shopping mall. The run will include state of the art tracking equipment and the latest in technology set to monitor the race.
All participants will receive a special adidas King Of the Road 2013 tote bag with a running vest, timing chip and awesome giveaways. Participants will also receive a medal upon completion of the race.
For further information, visit adidas King of the Road