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Heineken Dares You to a Legendary Voyage

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Are you ready for an adventure of a lifetime? Are you brave enough to drop everything and board the next flight to the USA? Take a leap of faith and unearth the legendary traveler hidden inside of you because Heineken wants to take you on a voyage to Las Vegas!

The world’s no.1 international premium beer brand is challenging Malaysians to be a traveler, not a tourist. The all-expense paid trip to Las Vegas will be an experience that features more than bright lights, illustrious parties and elaborate shows that are synonymous with Sin City – Heineken promises to take you on a voyage off the beaten path.

01 Heineken Voyage_Las Vegas

The Las Vegas experience is in line with the beer brand’s latest global campaign ‘Voyage’, the fifth instalment of the Heineken ‘Legends’ campaign which aims to inspire its drinkers to push their boundaries and immerse themselves in an worldly experience unlike anything they’ve done before.

The Voyage highlights Heineken’s flair to continuously deliver world class experiences and their latest campaign rewards 15 Malaysians to an unprecedented adventure to Las Vegas worth RM800,000! In addition, Heineken is running its most daring social experiment yet. As a result, ‘DROPPED’, a series of episodic adventures following fearless explorers plucked from across the world and literally dropped in the middle of nowhere with nothing but the most basic of supplies and direction, forcing themselves to discover their own limits and conquer their fears. Check it out:

[youtube id="HEA1KI4fNvk" width="600" height="350"]

So want a chance to win?

Here’s what you need to do. Purchase 2 buckets OR 8 pints of Heineken to get an entry ticket at any participating Heineken outlets. Complete the entry ticket with your details and correct answer and drop the entry ticket into the official entry box at participating outlets. Its that simple!

Contest runs from 1– 31 July 2013. Don’t wait!

For further information, log on to Heineken


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