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Behold, the Spongebob Highlander!

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No, not that sword wielding dude, but a Toyota Highlander! Toyota and Nickelodeon have teamed up to create the one and only SpongeBob Highlander in the United States. And their giving a chance for people out there to create their own strikingly redesigned 2014 Highlander exterior.

In a behind-the-scenes video released, we see intireor designers going to work, creating a Spongebob Squarepants version of the 2014 Highlander:

 

According to sources, the SpongeBob Toyota Highlander summer-long promotion will also be supported online with a dedicated website and promoted through digital display advertising and social media.

“We are pumped and honored to partner with Nickelodeon, and especially SpongeBob, to help launch the all-new 2014 Highlander. Like the Highlander, SpongeBob is family friendly and just plain fun – what more could you want in a family vehicle and cartoon?” said Jack Hollis, VP of marketing, Toyota Motor Sales, U.S.A., Inc.

Woah, now only if this was available in Asia!


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